(In this blog post, we discuss the benefits of using social media for business growth & our personal experience with these social media platforms! We’re Buying Property 215, a family-owned and operated real estate company that specializes in purchasing and selling property) “Using social media for business.”
Utilizing Social Media to Grow Business
Over the years, the methods of growing your business have quickly changed. Old-school methods such as promoting your business through the yellow pages & placing signs on telephone polls have since expired inefficiency. Technology continues to progress, and the focus on business growth shifted to the internet & social media platforms! A recent article published statista.com states, “In 2020, over 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025.” (Statista 1). Social media platforms are incredibly beneficial because individuals use social media for pleasure and business, which allows for consistent company recognition. Another benefit is that most popular applications are free for users & there are numerous ways to promote your business for free!
Facebook for Business
Facebook will be the first social media platform we discuss. The stats behind Facebook speak entirely for themselves. “Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.5 billion monthly active users, making it the most popular social network worldwide.” (Statista 2). Facebook allows for a more professional experience, unlike the former app Myspace. Facebook is a great way to promote your business with reasonable Ad promotion prices, such as an estimated 71-206 accounts reached per dollar. Another benefit about Facebook is the groups, and these groups allow you to network with other entrepreneurs simply by making a post within the respected Facebook group. My personal experience with Facebook has been decent. We’ve had one possible deal come from Facebook & established a few more qualified buyers.
Benefits of Instagram
The next platform we will discuss would be Instagram. Instagram is the application I’m most familiar with. Since February 1st, 2020, I’ve grown an Instagram following of 7,100 with an average of over 500 likes per post. Instagram ads allow for more exposure per dollar compared to Facebook. Instagram estimates between 240-620 accounts reached per dollar. The key to growing Instagram is to know and understand your targeted audience. When I first started on Instagram, my only focus was to acquire more local property. My target was Philadelphia area residence instead of real estate accounts; this method helped gain more leads but didn’t give constant and consistent growth. Finally, I realized that I had to focus on real estate agents & companies to grow my account. Another helpful technique is positivity, spread love and support on Instagram to receive love & support back!
Growth Through YouTube
YouTube is highly beneficial when it comes to internet presence & website growth. Google owns YouTube, so when it comes to growing your website, make sure you add the website information onto each YouTube video, especially important for building your website SEO (Search Engine Optimization). Additionally, YouTube does a great job when it comes to exploring other YouTube subscribers, so another productive method of networking. We’re somewhat new to posting on YouTube, but with the support of our friends and family, our views continue to rise.
Utilizing Twitter for Business Purposes
Twitter is another excellent social media platform for networking & website growth. Twitter directly links to google; we’ve built a couple of backlinks by interacting with other accounts. Twitter is more professional than Instagram, with more ability to reach a wider audience. We’ve been on Twitter for roughly a month and have already built a couple of connections with other real estate investors and bloggers. We haven’t participated in a paid promotion through Twitter yet, so our experience will come in a future blog.
Stay Consist & Understand Your Audience
Overall, as you can see, the different platforms specialize in various aspects of growing your business. The main tips to follow would be to remain consistent with posting content, interact with other social media users, know your audience & appeal to your audience, always stay positive & professional, and continue to work hard while networking with other entrepreneurs. Thank you for taking the time to read our experience with social media platforms & using social media for business!
Make sure to follow us:
Facebook – https://www.facebook.com/Buying-property-215-101085465026121/
Instagram – https://www.instagram.com/buyingproperty215/
YouTube – https://www.youtube.com/channel/UC3CjysKb2V1JGr0bMl40tTw
Twitter – https://twitter.com/BuyingProperty_
Website – https://www.buyingproperty215.com/
We’re Buying Property 215, a family-owned and operated real estate company located in Philadelphia. We’re two brothers who take pride in the work we do for the community; we’ve helped numerous individuals relieve their families from undesirable circumstances over the years! Situations such as relocating families from dangerous areas to more desirable neighborhoods, assisting families in moving from homes beyond their ability to repair, purchasing homes with fire damage, & helping families move on from dwellings associated with traumatic memories. We buy property in any condition, no matter the length of repairs. We buy property regardless of the situation! We believe in making the process as simple as possible, so we close on a time frame that works best for you.
There are many methods to sell real estate, and some strategies are quick, like selling a house as is to an investor, while some routes are more time consuming, such as the traditional method of selling property on the market. We take pride in making our process of buying and selling property fast and straightforward. Our process of purchasing property typically takes up to three weeks. Once we can agree upon a sales price with the homeowner, we will complete a brief two-page agreement of sale to begin the title search. We will forward the contract of sale to a local title company to clear any required documents to transfer the property’s title. After the title search is completed, the title company will set a closing date that works best for the seller. Both the seller & Buying Property 215 will finish signing paperwork at the closing. The title company will release the funds by paper check or wire transfer directly to the seller’s bank account. Most sellers prefer this option considering the property is purchased in any condition within a month! We guarantee the highest cash offer on your property!